A new 60,000 sq. ft. 107 room Aloft hotel on Lovell Road in Knoxville, TN. The brand identity embodies a “different by design” philosophy that injects personality, color, and an obsession with socialization and music into the service category. The lobby is designed to accommodate large social gatherings with it’s high, open ceiling, it’s massive sofa for lounging, pool table and WXYZ bar. The lobby features a large, mirrored soffit at the entrance designed with integrated technology for guests to upload photos.

Images: © Denise Retallack