A 40,000 sq. ft., 80 room hotel located on Lovell Road in Knoxville, TN. The Tru by Hilton brand identity is spirited, simplified and grounded to provide guests a unique experience at an affordable rate. This combination of simplicity and spirited is the design approach at both the interior and exterior with the simple and bold color juxtaposition along with the strong visual emphasis of the reception desk, accented with angled lighting towards the singularly unique circular space.

Images: © Denise Retallack